Looking ‘bigger’ or, to put it better, more professional is one of the best ways to attract more influential customers, whether you are a business-to-business or business-to-consumer type of business.
Here is a short list of ways to make your small SEO business look great:
First of all, show the world that you exist! It must have a presence far beyond just having a website and contact form. You can put a phone number and create an email address. It would be nice if you get a toll free number and forward it to your cell phone. Having an office that people can search and find will help you have that presence you need. If you run a home business, consider getting a PO box that has an address instead of just a box number.
Get a nice logo! All companies use brand logos or symbols on their products, business cards, blogs, everything! It tells people that you have class and that you are well established. If you don’t have a logo yet, you can design one if you’re good at photo editing or Photoshop, or you can employ people to make a logo for you at a very affordable price. Check with your local design stores or give LogoWorks a try.
Clean up the clutter on your website! People generally like a clean, easy-to-navigate site. Make sure your website or blogging site looks professional, stylish, and well done. Please do not use clip art and, where possible, use original content. When using blogs, use SEO to get more visits online.
Make sure your company name is the highest! If someone searches for you online, or employees use SEO, they should see your business name at the top of the lists. Don’t forget that Google and other search engines aren’t just made for online searches. They function as dictionaries, calculators, phone books, maps, and just about everything else.
Link! When your business marketing site or blog site is linked to authorized sites, it gives your business an air of appearance. It means that you are on reliable shoulders and not just standing alone. In the case of business marketing and blogging, being with the ‘It’ crowd is everything. It not only gives you the opportunity to get good customers, but also gives you more and more broad exposure.
Interact with your clientele and show that you work with them. In the field of web content writing, our clients want us to remain anonymous as much as possible, or just “hint” who the clients are. If your clients don’t mind providing your site with a list of who you work for, for how long, how popular they are, etc. It adds to your presence and gives you what would be street cred to the outside world.
If you have a blog or like business marketing blogs, have a multi-author blog. Not everyone can do this, but if you know someone or are employing someone who is a blogger, have them do it for you. You don’t have to constantly be on your blog 24 hours a day, 7 days a week. Logging in once a week to update and reply to posts and comments should be enough to let people know that you really trade.
Lastly, use a PPC ad for your business name! It will cost you practically nothing, especially if you use their organic listing (# 7). The advantage of this is that you tell your customers that you use pay-per-click, as any savvy online business marketing company should.