The Hispanic and Latino market is on fire, there is a lot of income to spend there and they love personal electronics, and they are good voters. This is changing the dynamics in America and the way we live. This is an incredible segment of the consumer market that no business can neglect. Perhaps that is why I have a very good book that I would like to recommend to you. The name of the book is;

“The Latin boom! – Everything you need to know to grow your business in the US Hispanic market., “ by Chiqui Cartagena (female), published by Ballantine Books, New York, NY, 2005, (232 pp), ISBN: 0-345-48235-2.

This author knows exactly what she is talking about and grew up in Spain and runs a Hispanic media company. She tells us that in 2005 Hispanic families earned $ 4,000 more a year than African Americans in the United States. Hispanics can have different nationalities: Mexican, Cuban, Puerto Rican, Latin American, and people from Spain. Teens are pioneers in urban trends and by 2020 Hispanics will be 25% of the population in the United States and that is at the lower end of the projection.

By 2012, the spending income of Hispanic citizens is estimated to be well in excess of $ 1 billion. Although Hispanics also have the highest attrition rates, many of them are also self-employed or own businesses. In the United States, African Americans account for 36 million people or 13%, while Hispanic populations account for 41 million or 15%, and Hispanics are outpacing population growth nearly two to one today. Only in Puerto Rico there are 3.8 million Hispanics.

Hispanic voters were decisive in the 2004 elections. In the 1960s, hundreds of thousands fled Cuba and arrived in Miami. Miami is also home to Argentines, Brazilians, and Venezuelans, all considered Latino. They bring with them their culture, strong family values, and future purchasing power. 80% of Hispanics in the United States live in seven states; California, Texas, New York, Arizona, New Mexico, New Jersey, Florida, and Illinois.

In 2008 they had an estimated purchasing power of $ 800 billion, and at that time only 4% of Hispanics who were over 50 made $ 50,000 per year, although that number is increasing rapidly. The average Cuban-American is 30 years old and one of the most industrious groups that run many businesses in Florida. 30% of Hispanics born abroad do not speak English very well and 10% of Hispanics born in the United States do not speak English, although 30% are bilingual.

With larger families they lean towards collectivism and believe in destiny and in God, very religious people. They are spontaneous and much more able to relax than a typical off-white American. His spending on personal electronics has increased, and perhaps this explains why Carlos Slim is now the richest person in the world and is involved with cell phones and personal technologies. The Hispanic population in North Carolina is also known to have quadrupled in the last decade, a story that will repeat itself in many states for years to come.

This book is a complete revelation for anyone who believes that they can neglect the Hispanic market in their business. Because nothing could be further from the truth – this is definitely the demographic and market segment to watch in your business, and that’s why I highly recommend that you buy this book and educate yourself on this topic. This is a game changer, it will change everything, and it is time for you to go with the flow to make more profit in your business.