SaleHoo, a wholesale directory service was launched in 2005 by Mark Ling and Simon Slade, both from New Zealand. At the moment, its directory has more than 1.7 million products from more than 8,500 different suppliers. You can find just about anything to sell, from sporting goods to electronics, etc.

Understand how SaleHoo works

Before making any move to subscribe to this service, it is important to know what SaleHoo is and how it works.

SaleHoo is an online wholesale distribution directory that connects people to a host of shippers, wholesalers, and manufacturers. In addition, they offer various resources to help you manage suppliers and also build better relationships.

SaleHoo generally verifies all vendors before listing them in its wholesale directory to avoid fraudulent actions or activities. Once you locate any provider in the SaleHoo network or directory, you can safely work with them by contacting them directly and finding out how you can order. You will also be able to see the statistics of other providers (minimum order, delivery time, etc.).

My experience with SaleHoo

For those of you who don’t know me, I sold various products on Amazon and eBay. At every start, I had a hard time finding profitable products that would make a good profit to sell. I was a victim of scammers on several occasions.

As I wanted to run a business and make a profit, I was determined and never stopped looking for a genuine and legitimate business. I came across SaleHoo on the Amazon community forums and decided to give it a try. At first I was skeptical about it. But that’s what brought the big change.

It took me only a few hours to get familiar with the platform. By the time I became familiar with it, I had started looking for various products to resell for a decent profit. I did a lot of research before placing my first order. And to make a long story short, I was able to target a particular niche and searched for the products I was most interested in selling.

Most significantly, these products gave me a good profit. I had the vendor ship the products directly to my customers, so I never had to see or touch the products they were selling. My supplier did all the supply for me.

When I was comfortable with the profits I was making, I set up and launched my online store using one of the leading e-commerce platforms.

Is it possible to make a profit?

All businesses are established for profit only, unless it is a non-profit agency. As long as there is a product to sell, you can sell it and make a profit online. On the other hand, it is not as easy as it sounds. There are many competitive products and it is increasing every day.

The good news is that SaleHoo gives you all the tools you need to source products and resell them online for profit. Making a profit depends on your target niche and the intensity of the competition. There are more than 1.6 million products and 8,000 suppliers that connect to SaleHoo’s wholesale directory. Therefore, it is possible to make a profit.

Support and resources

SaleHoo’s customer service is excellent and is available by email or phone during business hours, 5:30 pm to 1:30 am EDT Monday through Friday. You can contact the support department by phone at 1.800.322.7952. Other sources include a seller training center, a community forum, a market research lab, and your e-commerce blog. They will always answer your questions, but don’t expect them to do it all for you.

For example, I developed an interest in selling inflatable pools; as a result, we contacted their support staff for assistance. The support staff directed us to many suppliers and also gave us ideas to increase our inflatable pool sales. Note that they could also tell us to do it on our own as they have already given you all the tools to do it. This was a nice gesture that saved us a lot of time.


SaleHoo offers two special services, an online store builder for e-commerce and a wholesale directory, each with its recurring membership fee:

– Online store builder: You can use this to create an online store, but you will not have access to the directory with this option. Plans range from $ 27 / month to $ 97 / month.

– Wholesale Directory: This directory features more than 1.6 million products from 8,000 suppliers and costs $ 67 / year.

At this time, SaleHoo does not offer a free trial period on its wholesale directory service. They offer a 60 day money back guarantee if you are not satisfied with the service. They accept all major credit cards and PayPal. To register, you will need to visit their website at

How do I cancel my SaleHoo account?

If you are not satisfied with their service, or cannot find any product of your choice to sell, you can opt out or cancel your membership by contacting their customer support team.

Please note that a 60-day money-back guarantee covers your purchase. Make sure to cancel within the first 60 days to be eligible for a full refund. The only requirement for this cancellation is your receipt number that SaleHoo gave you at the time of your initial purchase.


• The first membership fee is backed by a 60-day money-back guarantee.

• There is no upfront cost, other than the annual recurring membership fee.

• You will gain access to your research lab that contains all the tools you need to increase your sales.

• You will gain access to more than 1.6 million products from 8,000 different suppliers.

• All suppliers included in the wholesale directory undergo a strict verification process.


• Only basic tutorials are available, but there is much more to learn

• Not all products are cheap enough to resell on eBay (but it is also the same in other directories)

• You cannot make a profit on all products. Certain products are cheaper on Amazon.

• If you have time available, you can search for providers on your own using Google for free.

• Advanced search capabilities are almost non-existent. For example, there is no option to search for a provider in a particular location (eg United States, Canada, United Kingdom, etc.).

• You cannot locate suppliers that can ship within a specified time frame. Currently, you will need to contact the vendor regarding this information.

Searching for legitimate products to sell online is a complicated process, regardless of which search method you decide to use. SaleHoo isn’t the only place to find products to resell online. You can import from Italy, China or any other country of your choice. But the SaleHoo service eliminates this problem, if not all risk, because vendors listed in their wholesale directory must undergo a strict verification process. But all these services have a recurring annual cost.

If you’re concerned about selling online (or even offline) and want the best and easiest way to find good quality, low-priced, legitimate suppliers without much hassle, you should check out SaleHoo.