In search engine optimization or SEO, both internal and external optimization are important to achieve a favorable search engine ranking. Internal optimization refers to those improvements that we can apply to your website and its content, appearance, accessibility, etc. External optimization, on the other hand, refers to those techniques that you can use to improve the visibility of our website in online media. To ensure that your website is frequently indexed by search engines, you must implement both internal and external optimization techniques.

Here are some important internal optimization techniques to follow:

1. Create quality content, as it is a common saying that content is king. Quality content can go a long way towards making your site very popular with search engines.

2. Structure and design a web page in such a way that it is functional, easily accessible and captures the attention of users.

3. Create unique titles and descriptions of relevant content on each page. Titles and descriptions are starting points for search engine identification of relevant terms.

4. Make your website as accessible as possible: limit Flash content, frames, or JavaScript. Such content makes it difficult for Google Panda to track or track information from different pages or sections of the site.

5. Create a sitemap in the encoding of our website so that Google Panda can easily detect and index your content. A sitemap helps improve the visibility of the website, which in turn helps improve its ranking.

6. Improve the user experience with design improvements and try to reduce bounce rates. You may not know it, but Panda also places importance on the amount of time each visitor spends on a site. When the time taken is longer, the site is indexed more frequently.

7. Host the site on a reliable web server so that it is accessible at all times. If the site is not accessible most of the time, Google Panda will ignore it and its ranking will be seriously affected. This is why it is important that you choose the services of a good web hosting company.

8. Use bold or italic to highlight keywords on the site. When you do, Panda finds it easier to understand the purpose of your site. It is also easier for the indexing software to match the website to the relevant search queries.