CPA (cost per action) marketing is an internet marketing income opportunity that is very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and performs an action such as filling in their email address, registering on the site destination or download and install an app on your phone. .
The actions required to benefit from CPA programs depend on the specific program, but unlike affiliate marketing, CPA programs do not require an actual purchase to be made. This means that it is much easier to benefit from CPA programs, since users are only required to perform a certain action and then get paid. With affiliate marketing, the user has to complete a purchase and pay for a product/service before they get paid.
This is just one of the advantages that CPA marketing has over affiliate marketing. It’s also easier to convert users with CPA programs, since the programs are usually related to global interests, like “Win the new iPhone 6s” or “Win a $100 Amazon gift card.” There are also many different download CPA offers available on different networks: With these programs, your audience needs to download an app or game on their phone for free, and then you get paid for each install you refer.
These are all offers that target a much more generic audience than a specific internet marketing or weight loss product you would promote through affiliate marketing.
Now let’s take a look at my top 5 strategies for driving traffic and conversions to your CPA offers.
#1 – Use a squeeze page
The most important part of being successful in the CPA marketing industry is making use of a landing page. By using a capture page, you increase your chances of conversion, while also building a list of subscribers ready to take action.
A landing page is a simple “landing page” where visitors will land before being directed to the CPA offer. Your capture page must contain relevant information related to the CPA offer you are promoting; require users to enter their email address in your email subscription form to continue. Once they add their email to your email signup form, redirect them to the CPA offer. You can also have your autoresponder send them an additional email with a link to the CPA offer in case the redirect doesn’t work in their browser, or if they closed the browser too soon.
#2 – Use social networks
Social media is a very important part of CPA marketing. Millions of users turn to Facebook, Twitter, Pinterest, Google+ and other social networks every day to get the latest news, check on their friends, find coupons and deals, and much more.
This means that it is the perfect place to leave links to your landing pages/CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic, and if you do a good job, you can drive a lot of traffic to your links.
The strategy to use here is to first join a few groups related to the niche your CPA offer is targeting. If you are promoting a trial offer for a new diet pill, then you should join health and weight loss related social media groups/communities.
Once you’ve joined a couple of groups, start sharing useful content with the group. Your content should provide some value, not just drop links! After a couple of posts, group members will start to recognize your name and you will have more authority in these groups.
Now it’s time to link to your CPA offer – add a nice description and tell the group why they should click on your link. Also add a creative image related to the niche you are targeting.
When placing a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link, and then add a description. The reason for this: When you create a long post on most social networks (except Twitter, where your tweets are limited), the post will be “shortened” with a “…” link that will expand the post. You want your link to appear above the text that is cut off so people can click the link even if they don’t expand the post.
#3 – Use document sharing sites
Document sharing sites allow you to share PDF documents with other people: they put your documents on your site and anyone who browses your site can see and read your documents.
This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you can drive hundreds to thousands of visitors to your link, leading to more conversions and more profit.
You may be wondering what documents you can share here… it’s actually quite simple. Do some research on different topics in the niche your CPA offering is targeting. Try to find a few different topics that you can target. Then create a new simple document in your word processor and start writing about the specific topic. If you’re using a word processor like Microsoft Word, you can also choose one of the templates that comes with the software to create a nice layout for your document. I usually go with the “Reports” templates.
Add useful information in your document; anything over 5 pages would suffice. The more useful and related the information you share is to the CPA offer you are promoting, the better chance you have of getting more conversions on your clicks. Be sure to add a couple of links to your CPA offer in the document!
Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site and also include a link to your CPA offer in each description.
#4 – Use Instagram
Instagram is a social media network that focuses on multimedia: images and videos. This network is owned by Facebook and is almost as popular as Facebook. Instagram received millions of unique daily visitors and there are millions of new images and videos posted every day.
With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like someone else’s posts, as well as comment on them. The more comments and likes your post receives, the more chance it has of going viral.
Instagram also allows you to follow other people and offers a “timeline” view of the latest posts from the people you follow. The more followers you get, the more exposure your posts will get.
Now, driving traffic back to your CPA offer using Instagram can take a while to get started, but once you’ve tapped into this market, you can drive hundreds of dollars in conversions every day from Instagram alone.
To use this method, you need to create a new Instagram account. Give your account a name that is related to the offer you are promoting. You also need a landing page or capture page hosted on a custom domain – you CANNOT link directly to a CPA offer or you will be banned.
Add a profile picture that relates to your niche, and then add a bio that relates to the offer you’re promoting. And finally add a link to your capture page in the “Website Link” field while updating your profile.
Now you need to add only 1 new image/video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags: There are many different apps and websites that will give you the most popular and trending tags. Then hit publish.
Once you’ve added your image, start following a couple of people in your niche. Also like some of her photos, and also comment on some of her posts. DO NOT spam – be thoughtful and considerate, and find a good balance between posting new images/videos, following other people, liking others’ posts, and commenting on posts.
Keep doing this and you’ll soon start building up followers and driving traffic to your capture page. Just keep in mind that this drives MOBILE TRAFFIC, so you need to make sure both your capture page and the CPA offer you’re promoting are mobile-optimized.
#5 – Use PPV Advertising
The last strategy to make a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is a pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.
This type of advertising works, you just need to find the right network. There are several different PPV networks you can use, and it will take a bit of trial and error before you finally succeed, but keep at it and you’ll soon hit your first day of $100!
PPV advertising can cost you as little as $0.01 per visitor, which is really cheap. Imagine being able to convert offers to $0.01 per visitor. That’s crazy!
The only downside to using PPV advertising is the fact that most PPV networks require a large amount to get started. Most PPV networks will only allow you to start with an amount of $50 or more; this means that you need to have some starting capital if you want to use PPV.
If you don’t have that much to spend right now, don’t worry. There is still an advantage to this!
I’ve shared with you 4 different strategies you can use to drive traffic to your CPA offers without spending a lot of money. Most of them are actually completely free. This means you can generate free targeted traffic to your capture pages and CPA links. So if you follow the first 4 strategies, implement them and stick with them, you will be able to increase your CPA earnings to the point where you have enough to spend on PPV advertising.