Video advertising is one of the most effective ways to reach and engage your target audience.
Video production for mobile devices
As digital marketing experts predicted, the use of mobile devices surpassed the use of desktop computers to access the Internet in 2016 and businesses are taking notice. The change indicates that more consumers are using their mobile devices to research products and services. So it makes sense that businesses want to engage their customers on mobile, and one powerful way to do that is with engaging and effective video content.
The shift to mobile devices has come with a shift to video content. Mobile users have been shown to prefer digital video over all other types of content. Therefore, it makes sense to invest in video ads to increase engagement with your customers.
Video Production Tips for Clickable Ads
Many companies that try to produce their own video ads before approaching a professional corporate video production company find out the hard way that there is more to video marketing than meets the eye. They find that they are not getting the return on their investment as expected. Many end up losing money because their videos lack strategy, clear messages, and good production quality.
Here are some video production tips for effective mobile video marketing:
1. Make sure your logos are big and clear
Everything designed to be viewed on mobile should be big and clear. This is because mobile devices have smaller screens than desktop and laptop computers. Large, clear logos will increase viewers’ familiarity with your brand and improve the chances that people will recommend your brand to their networks. Small logos are likely to be lost on smaller screens. Packaging and branding of your videos is key.
2. A call to action is essential
A call to action (CTA) gives the viewer a clear path to follow if they buy into your sales pitch. It can be a simple statement, such as “click now to buy your products” or “for more information, website address”. Not including a call to action is likely to lead to dead end users who take no action, even if they are interested.
3. Mention the brand
Mentioning the brand in the ad is important to build brand familiarity. This mention can be verbal or visual. It also doesn’t matter at what point in the ad you mention the brand.
4. Use different ad tones
There are different tones that you can use in a marketing video. These include funny, dramatic, and informational tones. These can be adjusted and interchanged to suit the situation and the audience. It is important to know the expectations and preferences of your customers to use the most appropriate tone.
5. Align your ads for different screen sizes
Ads will not appear the same on different screen sizes. Therefore, it’s important to align your ads to fit the screen size. Test your ads on different screen sizes to align them for the most efficiency.
6. Don’t make a long video
The traditional length of an ad is 15 to 30 seconds. This is the ideal length for passing information to your audience. Your audience is likely to lose focus with a video that is too long.
7. Limit your ads to 15 seconds
15 seconds seems to be the optimal length for video ads. This is suitable for passing information. Make sure your ads are engaging, engaging, and concise. A 15 second ad can lead to a longer version when using social media platforms like Facebook and Instagram.
8. Use autostart
Not everyone likes auto-playing ads. However, they are an effective way to reach your target audience. You’re likely to reach your audience with a relevant interactive and visual ad if you make it engaging and concise.