It’s no surprise that Singapore businesses opt for a mobile-first strategy, as APAC reported over 50% smartphone penetration in the country last year. He stated that the average smartphone user in Singapore had around 40 apps installed on their smartphone at one time. Most of these apps fall under the social media category, with 64% of the population active on social media according to We Are Social in 2016. The other big draw is games, as App Annie showed that the first Rated on the Apple Store are Minecraft, Clash Royale, Monopoly, Mobilestrike, and of course the latest sensation, Uber.
Since the dawn of the mobile app era, users have been drawn in two main directions: Android or iOS. Windows is still a popular operating system, but it’s obviously no longer competing for the top spot. There are various other operating systems, which are employed by small segments of mobile app users. However, they do not occupy key positions in the mobile application market.
Apple’s position in Singapore
Apple has a lot of credibility among peers and consumers alike. It has a very focused marketing strategy that is clearly displayed in the iOS apps. Apple is in a class of its own and all the competition knows it. It has a strong presence throughout Asia, especially in Singapore, as the city is a driving technology hub. Many of them are based here and work as freelancers for companies in the West that they outsource. App users are used to the best and gravitate towards iOS devices for that reason. The Next Web revealed that the country had the highest number of iOS devices per population in recent years.
Google spotted in Singapore
Android is a completely different story. Google’s marketing strategy differs greatly from Apple’s. These tech giants seem to be moving their brands in completely opposite directions. They do not have the same goals and as I will explain, their target audience is not exactly the same. Most Asian economies are third world countries, which is why most smartphone users turn to Android.
There are some key factors that determine the current status of Android and iOS apps in Singapore.
App Monetization
Application development is a business that, like any other, runs on money. If you visit an app store, you’ll notice that the top downloads are all free. Everyone loves free stuff and Singapore users are no different. The age of the smartphone has raised user expectations considerably. With UX in the spotlight, app developers in Singapore have stepped up their game. Obviously, there is a lot of investment in creating an app, so companies are reluctant to release it as free. Some excellent monetization strategies have been introduced, such as in-app marketing. Many companies now offer free apps with premium plans that have advanced paid features.
This tactic is true for most Android apps on the Google Play Store, but iOS apps don’t follow the same path. Apple users tend to be loyal and don’t mind paying for high-quality apps. They are used to paid apps. Many iOS apps have various pricing packages depending on the level of features you want to use. The trend towards free apps with premium plans is on the rise as App Annie shows that paid apps are mostly games like Minecraft on iOS.
Economy and budget
When you have a brand like Apple, you know you’re getting your money’s worth. As iOS devices are highly loved, app developers tend to prioritize this operating system. Of course, another factor comes into play here. Apps are all about providing a great user experience and usability, so the app developer will need to look at the user’s preferences. If your target audience mainly consists of the upper crust, you may blindly decide to go for a native iOS app. It’s no secret that Apple devices and software are quite expensive compared to Android. Those who can afford them invariably opt for the iPhone, iPad, and other Apple devices.
The majority of the Asian population cannot afford to buy and maintain iPhones, so Android is the next best thing for them. It is not a loss because Google has a lot of variety of devices and constantly updates its operating systems. There is something for everyone as you can find affordable and luxury smartphones among Android devices. If a business is trying to reach a larger audience, Android apps can really boost their profits.
application development plan
You will discover native, hybrid, and cross-platform apps, but native ones are preferred as they provide a flawless user experience. Native app developers are in high demand in Singapore and are also paid quite well. Android app development becomes relatively complex if you need to compile it for multiple versions. It also takes more time this way. Although iOS apps don’t have the same problems, they are more expensive to develop.