When you have engagement on social media, your blogs, webinars, and in-person events, that’s great, but it won’t generate leads.
A potential customer is someone who has provided you with some kind of contact information that allows you to nurture them into a prospect and then a buyer.
Here are some tips on how to convert engagement into leads.
Share content from your website
When you get engagement across different platforms, like a question on Facebook, or a discussion starts in a forum, share content with them from your website. This will tempt them to give you more information, such as their email address and perhaps their name.
show your worth
Offer exclusive content to your fans on social networks. If you create closed or partially closed content on a landing page on your site, this is a great way to provide value to your audience and move them onto your email list. When creating this private content, create a special landing page for each platform and place the link in your profile and intro message.
Create lead magnets
Develop multiple lead magnets that you can promote where your audience is engaged in the topic they are engaging with. So if someone is discussing topic A, a lead magnet for topic A should be mentioned. Each platform should offer an overall lead magnet that appeals to that group.
make an offer
Once you get certain commitment types, make them an offer based on their commitment type. Are they brand advocates, event attendees, or contributors to discussions? Are they loyal fans, already customers or volunteers? For example, if you have a social media group and you have a few members of that group who often help others, they could be considered volunteers.
make more offers
The truth is, the more offers and opportunities you give your audience to end up on your list, the better. Place closed content through in-content links to amplify a point in the topic of a blog post. Add more closed topics via popup or slider on every blog post page and page of your website.
Use the features of the social platform
Each social platform has different features that allow you to add more offers, links to landing pages, examples of your work, proof of your knowledge, or a sample of your friends and engagement. Use those features. Complete each profile completely using all the opportunities each platform offers to allow you to move people to your site. If you can link to your site, link to a special landing page.
Finally, be sure to engage by using plenty of videos, images, and content that showcase your value and expertise. Make lots of offers and give lots of opportunities through lead magnets, content updates, in-content links, etc. This allows you to collect email addresses and build your email list.