Use Client Testimonials to Sell Your Services
When a potential client asks you to provide references or testimonials, they want assurance that past clients were pleased with the work you did for them. They also want to know what it’s like to work with you. In the absence of a face-to-face meeting or phone call, client testimonials are a great way to show prospective clients your personality and skills. Fortunately, there are many ways to collect testimonials from past and current clients that you can use to help you sell your services.
The most obvious place to showcase your testimonials is on your website. Create a dedicated page, tab, or carousel to highlight your recommendations. For even better impact, include a photo of the person giving the testimonial. This adds a level of authenticity that can’t be matched by written words alone homework market login.
You can also include testimonials within your online service offerings to further promote your credibility. For example, if your agency has a strong reputation in social media management, you might feature a client’s success story on the social media management page of your website. The same goes for any other specialties or services your agency offers.
How to Use Client Testimonials to Sell Your Services
When using a testimonial on your website or in other marketing materials, be sure to get permission from the client before featuring their name or image. This is not only a matter of respecting privacy, but it’s also important for legal reasons. The Federal Trade Commission has clear guidelines about endorsements and testimonials in advertising that all businesses must follow.
In addition to showcasing client testimonials on your website, you can also use them in your proposals to help seal the deal. Adding a testimonial to your proposal helps demonstrate the positive effects that your agency has had on previous clients and can help them visualize how you might have an impact on their own business.
When asking clients for a testimonial, it’s best to do so right after the work is done. This leaves your project fresh in their minds and makes them more likely to be able to recall the details of their experience with you. Alternatively, you could offer to provide a reference in the future as an incentive for them to give you a testimonial. This will not only motivate them to recommend you to others, but it’ll also ensure that your clients are happy with their work and continue to come back for more.
In the end, client testimonials are a great way for agencies to turn potential leads into paying customers. The more positive reviews and recommendations you have, the more trust you build with your prospects, which in turn leads to more sales. So next time someone requests references, be prepared to share your case studies, testimonials, and big wins. This will make the sales process much smoother and help you close more deals.